Jennifer Holder has twenty years of experience in marketing, communications, and public relations, most recently as vice president of marketing and corporate communications with First Tennessee Bank, the largest Tennessee-chartered bank, for its East Tennessee market. There her responsibilities included regional marketing and sponsorships, charitable giving, community relations, internal and external communication, public relations, special events, and an employee community volunteer program. Company honors received during Holder’s direct oversight include being voted Best Bank in East Tennessee in the News Sentinel’s readers poll for twelve consecutive years, the Knoxville Chamber’s Impact Award, and Corporate Philanthropist of the Year from the Smoky Mountain Chapter of the Association of Fundraising Professionals. She also managed all aspects of First Tennessee’s corporate sponsorship of University of Tennessee Athletics, including contract negotiation and deliverables such as signage and branding elements and creative production of television, radio, and print commercials featuring football and men’s and women’s basketball head coaches (including endorsement relationships).
A member of Phi Beta Kappa, Holder received a B.A. in College Scholars and an M.B.A. with a marketing concentration from the University of Tennessee, Knoxville and remains active with the institution as a current Chancellor’s Associate, current board member for the College of Business’s M.B.A. program, past chair of the UT Alumni Association’s Women’s Council, and member of the Alliance of Women Philanthropists. She is a past president of Nucleus Knoxville and the Knoxville American Marketing Association and has held a number of leadership roles with dozens of nonprofit organizations, presently serving on the boards of the Knoxville Museum of Art, the East Tennessee Veterans Memorial Association, Knoxville/Knox County Public Building Authority, and YWCA-Knoxville. Her honors include the American Advertising Federation-Knoxville’s Hall of Fame, YWCA Volunteer of the Year, Junior League of Knoxville Outstanding Community Involvement Award, Top Young Professional of Knoxville, Alpha Omicron Pi Knoxville Alumnae Outstanding Citizenship Award, and the Knoxville American Marketing Association’s Locander Award for Extraordinary Chapter Service. She is a 2005 graduate of Leadership Knoxville.